This is a typical waymark post in the Italian Alps, also seen in Slovenia, Austria and possibly all European mountain areas. You’ll find them at crossroad paths, trail start/end points; in fact, everywhere. If you get lost in these countries, you are either blind or the weather is really bad (happened to me, but another story).
In Scotland we have none of this. We have cairns which some people hate so much that that they kick them over. Those that like the cairns have a tradition of adding another stone or two, onto the cairn so that it grows in time. The thing with the cairn is that when you come across one it just sits there and looks at you. It does NOT tell you which way to go. The only intelligent cairns are summit cairns and they tell you to go home.